Skatewear, Style, & Shoes Anyone Can Wear w/ Jilleen Liao of Onto NYC

By Rose Smith

09 April 2020


"I've learned so much, I've actually been able to embrace the person I've become."

A life-long skater with a passion for shoe making, Jilleen launched Onto, a shoe brand, rooted in the dynamism of an international community, focussing on an accessible and effortless style.

Finding inspiration in the downtown skate culture of the 1990s, Jilleen created her footwear line to feature premium materials with interesting finishes for a softer hand feel, yet durable and stylish for handling everyday wear of an urban lifestyle.





Refresh your morning routine with the health benefits of tea.

As an avid tea enthusiast and blogger, she used her knowledge of tea and it's health benefits to produce her own concoctions and blends of the worlds best flavors.


Thinking of jazzing up your home?

Fragrance obsessed since she was a kid, the female founders' worldly travels helped her discover the magic of scent and its ability to transport you through time and place.


Wellness, Superfoods, & Starting Your Own Business w/ Trinity Mouzon Wofford of Golde

Wellness brand Golde believes that being well should feel good. This means products that look good, taste good and help you feel like your best self.


The Anti-Aging & Health Benefits of Collagen w/ Sally Olivia Kim of Crushed Tonic

After experiencing a painful burn, founder Sally Olivia Kim used collagen to heal her skin. She made it her mission to introduce collagen to her friends and family in a flavorful way to promote a healthy lifestyle.


Ending Peanut Allergies & Malnutrition w/ Navyn Salem of MeWe

Introducing your young children to peanuts safely and at a young age can actually prevent the development of nut allergies. This founder created delicious nut butters for babies, kids and adults.


Making Strong Feminine Jewelry w/ Katie deGuzman of K/ller Collection

This jewelry brand revolves around an interest in natural forms, architecture, alchemy, androgyny, and juxtaposition.


Creating the Perfect Bag for Modern Women w/ Coral Chung & Wendy Wen of Senreve

As rising female professionals, these co-founders found themselves in search of the perfect handbag but kept coming up short, so they created their own.


Celebrating Diversity Through Eyewear w/ Florence Shin & Athina Wang of Covry

Co-founders created a kickstarter to fund their new brand of sunglasses that promote diversity and inclusivity. Their innovation and signature fit has transformed the eyewear game.


Ending Sexual Shame & Closing the Pleasure Gap w/ Alex Fine & Janet Lieberman of Dame

Co-founders Alex and Janet set out to close the ‘pleasure gap' with their range of next-gen sex toys designed to empower the sexual experiences of women.


Empowering Women of Guatemala Through Handbags w/ Alida Boer of Marias Bag

Inspired by the many elaborate techniques she saw while visiting remote regions in her home country of Guatemala, she was determined to showcase this artistic heritage on a worldwide scale.


Making Responsible & Affordable Accessories w/ Abby Dubois of EACH Jewels

After years of working for world-class brands, she figured out how to build one that gives her what she was looking for – high quality with good value(s).


Why is it so hard for female founders to gain access to funding?

Raising funds for any business can be hard, but evidently, female founders find it extremely hard to raise capital for their brands. This female founder sought out to change that, and ensure women have the necessary tools and connections they need to strategically scale their business.


Following inspiration from across the world

After a vacation to Jamaica, this founder and artist was inspired by local craftsmanship and decided to go back to Japan and create something for herself.